Why ask Why?

Let's take a trip back in time to when you were a youngster...think about how inquisitive and curious you were. When you had a question about something, you asked your mom, dad, sibling, or someone else that might know the answer you were seeking. Do you remember asking your question and then, when you were not satisfied with their answer you asked, "Why?"

You did not realize it at the time; however, you were using one of the world's most powerful tools, which has resulted in millions of dollars, countless hours, and immense productivity improvements. A simple yet effective questioning technique that has transformed businesses all over the world. The 5 Why's is a technique used to understand an opportunity's cause-and-effect relationships. 

Why ask Why?